What It Is

The latest project here in the Spark Academic Innovation Hub is laser-etched acrylic key chains. This project was proposed by strategic communication professors Rebecca Cooney and Chelsea Newman for their Digital Content Promotions class (COMSTRAT 310). The keychains are laser-etched with logos of mock companies students created for a semester-long project in the class. 

Photo: Laser-etched key chains.

In this class, students are tasked with creating mock companies and developing digital content to endorse their brands. Throughout the semester, students complete realistic marketing and promotion tasks including logo design, website creation, social media management, digital advertising, and more, giving them valuable hands-on experience to bring to the workforce after graduation.

The Process

The process begins with students designing their mock company’s logo and submitting both a raster and vector file. The files are then imported into Adobe Illustrator to be created into the files needed for the laser cutter. The template is then etched into acrylic using a Full Spectrum Laser ProLF laser cutter.

Photo: Full Spectrum Laser ProLF.

Photo: Stacked laser-etched keychains.

Materials

  • Acrylic

Software

  • Adobe Illustrator

Technology

  • Full Spectrum Laser ProLF

If you have any questions please contact Chris Lavoie at c.lavoie@wsu.edu.